Bikers on John Nolen for Ride the Drive.
City of Madison

Smart Trips Challenge Is Here: Try a New Way to Get Around This September

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Smart Trips Challenge logo

As students head back to school and fall routines begin, RoundTrip Greater Madison is challenging people across Dane County to swap trips they would normally drive alone for more affordable, sustainable options like biking, taking the bus, carpooling, and walking or rolling.

The fourth annual Smart Trips Challenge runs September 1–30. It's free and open to anyone 18 or older who lives or works in Dane County.

The challenge encourages people to consider different ways to get around for everyday trips—whether that means taking the bus to work, biking to meet friends, carpooling to class, or walking to run an errand. Participants can log those trips throughout September for chances to win more than 20 weekly and grand prizes.

There are a few new things this year that we're really excited about. Our RoundTrip Greater Madison app is now live, making it easy for people across Dane County to log their trips and find transportation options that work for them. And for the first time, participants can create teams with friends, family, neighbors, or coworkers, so they can take on the challenge together.

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Zia Brucaya, RoundTrip Program Manager

Participants who log at least four round trips in a week will automatically be entered into that week's prize drawings. Those who log at least 16 round trips during September will also be entered into the grand prize drawings.

Replacing drive-alone trips can help people save money on gas and parking, avoid the stress of traffic, and reduce pollution. As participants log trips, they can see their impact add up—including miles traveled, money saved, and pollution avoided—both for themselves and across the community.

This year's prize sponsors include One Social Food Hall, Friends Applaud Tavern & Cafe, Giant Jones Brewing Company, Monk's Bar & Grill, Marigold Kitchen, Madison Bikes, Machinery Row Bicycles, and Metro Transit.

More information, including how to participate, is available on the Smart Trips Challenge webpage.

About RoundTrip Greater Madison: RoundTrip is a program of the Greater Madison MPO that helps individuals and employers in Dane County choose affordable, sustainable alternatives to driving alone.

About the Greater Madison Metropolitan Planning Organization (MPO): The Greater Madison MPO is a public agency serving 36 communities, leading transportation planning and investing in projects that improve mobility across the Greater Madison area.

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