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Madison Public Market

The vision for the Madison Public Market is a place with a mix of food retail, wholesaling, and processing, arts/craft vending, community uses, and events in a culturally diverse and dynamic public space.

For more information about the project and regular updates, please visit:

PUBLIC MARKET BUSINESS PLAN - The Public Market Business Plan was accepted by the Madison Common Council in 2015 and updated in 2017 and 2020.

PUBLIC MARKET IMPLEMENTATION STRATEY - Approved by the Madison Common Council in 2016, the Implementation Strategy lays out five key work elements needed to move the public market forward (governance, funding, design, vendor development, and momentum building).  This Strategy is currenlty guided the City's work.  

PHASE 2 REPORT - SITE SELECTION ANALYSIS - The second phase of the businesses planning effort focused on selecting a site for the project.  This report summarizes the analysis that lead to the site selection

PHASE 1 REPORT - MARKET ANALYSIS - The first phase of the business plan was vendor outreach and market analysis.  This report summarizes that process. 

STAFF REPORT ON THE MARKET DISTRICT CONCEPT  - The City Staff created this report to accompany the business plan and describe how the public market project fits within the city's broader vision for the a Market District and stronger regional food system.

PUBLIC MARKET EQUITY ANALYSIS - Directed by the City Council, the City's Racial Equity and Social Justice Initiative (RESJI) team and the Economic Development Division staff applied the City's recently-developed Equity Tool to the public market project to evaluate its impact on communities of color and low income populations in the City. 

If have questions about the project, please contact: George Reistad, 

Last Updated: 06/05/2023