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West

Adopted Plan

West Area Plan coverThe West Area Plan was adopted on September 10, 2024.  Plan implementation will be lead by the agencies and partners identified in the Plan. Implementation will be subject to Common Council budgeting and citywide project prioritization over the coming years.

The West Area is home to 33,000 residents in a variety of housing types and styles and hosts over 23,000 jobs. Jobs are concentrated in University Research Park, the Hilldale area, and around West Towne Mall. The area has seen a lot of change over the past decade-plus. This is due to the implementation of Bus Rapid Transit, major redevelopment projects like Madison Yards and University Crossing, and growing employment through projects like the Exact Sciences headquarters. The West Area Plan provides direction for City improvements to infrastructure like streets, paths, and parks. It also guides future development through future land use mapping. The Plan was developed under the City’s Planning Framework. The Planning Framework helps guide change throughout the city by establishing 12 planning areas.

A West Area Plan update is anticipated every 10 years. If you12 areas with West highlighted would like to receive emails related the West Area Plan please sign up for the email list on this page.


Key Background Materials & Links

West Area Plan Boundary

Last Updated: 05/14/2025

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Project Contacts

Email Project Managers
Linda Horvath: 608-267-1131
Ben Zellers: 608-266-4866