Cars and a biker on a multi-lane road. There is also a person walking on the sidewalk.
Traffic Engineering
Yang Tao, Director of Traffic Engineering

Impaired Driving Reduction Program

  • Location

    Citywide

  • Project Type

    Demonstration Project

  • Status

    Planning

  • Estimated Schedule

    May 2025 - February 2027

  • Alder District

    Citywide

  • Funding

    Safe Streets and Roads for All federal grant 

Project Overview 

The City of Madison is committed to reducing impaired driving locally. Between January 2023- January 2026 there were 861 total crashes that were flagged for impairment resulting in 18 fatalities and 416 injuries in the City of Madison. Impaired driving results in immediate and long-term social and financial costs to our communities, healthcare systems, law enforcement and other public and private resources. Impaired Driving is preventable and can be reduced using countermeasures, including designated driver programs offered throughout the year and during high-risk holidays, educational campaigns about risks, as well as public safety-designed alcohol retail laws.  

Community Survey 

We need to hear from you this summer about your ideas for a City-wide ride-share program to prevent impaired driving. 

Coming soon!  

Ride-Share Program 

Safe Nights Network Logo

We are planning the launch of the Safe Nights Network pilot project where a network of twenty randomly selected bars will offer ride share vouchers to customers every weekend for 4 weeks. The feedback and usage rates from this pilot project will inform future Safe Nights Network offerings in Madison.  

Project Schedule

  1. Solicit quotes from ride share companies

  2. Negotiate and finalize a contract with a qualified ride share company

  3. Project Roll Out

  4. Publish Pilot Findings and Determine Next Steps

Click and Collect Environmental Scan

Public health and safety research identifies policies and practices that prevent and reduce alcohol misuse without inconveniencing moderate adult drinkers (The Medical Collect of Wisconsin's Alcohol Policy Project). Alcohol misuse includes driving impaired. One alcohol retail practice that is vulnerable to impaired driving risks is Click and Collect sales. Click and Collect is a curbside retail offering that allows customers to order online and pick up their alcohol product in a designated parking spot. The City of Madison passed its own Click and Collect law in 2018, and this Vision Zero project is assessing this law to ensure public health and safety provisions are followed. 

Project Schedule

  1. Hire a Click and Collect intern

  2. Test out Click and Collect at the businesses that offer it 3 different times

  3. Data Analysis and Recommendations

  4. Determine next steps

Learn about the Risks of Driving Impaired and Safer Solutions!  

Social Media and Blogs 

With our partners at Public Health Madison and Dane County, we educate about the risks of driving impaired and safer practices when drinking/using to reduce preventable injuries, illnesses, and death. Check out our Facebook and Instagram to learn more, and share with others what you've learned. 

Don't Risk It, Ride Instead 

With our partners at Metro, we encourage the public to use the bus to get to and from local bars and taverns. You can find service maps, schedules, and rider tools on our website, and, if you're a local business, we encourage you to print and display our Get Around Safely flyers at your establishments. All of this can be found on Metro Transit's Get-Around webpage.

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