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Merchant Vending

Merchant Vending displays must be removed from the sidewalk at the end of each business day. The number of display units allowed for a Merchant Vendor is determined by the width of the storefront.


How to Apply for a Merchant Vending License

You can apply online or by mail.

Applying for a Merchant Vending License Online


The application for this license can be completed on the City of Madison Licenses & Permits portal.

  • If you do not have one already, you must create an account on the Licenses & Permits portal to fill out the application.
  • Once you login to your account go to the Licenses/Registrations section, select Apply for a License/Registration and then choose Vending - Merchant Vendor.
  • Go to City of Madison Licenses & Permits portal.


Applying for a Merchant Vending License By Mail
  1. Complete the Application for Merchant Vending License, including diagram.
  2. Submit an insurance certificate (General liability insurance at a minimum of one million dollars, naming City of Madison as Additional Insured). Go to Insurance Requirements.
  3. Enclose payment for $250/annually (Merchant Vendor Fee).


Last Updated: 10/15/2018

Contact Meghan Blake-Horst, Street Vending Coordinator

  • PH: 608-261-9171
  • FAX: 608-261-6126
  • EMAIL:
    Department of Planning & Community & Economic Development
    Economic Development Division
    Office of Business Resources
    P.O. Box 2983
    Madison WI 53701-2983
    215 Martin Luther King, Jr. Blvd, 3rd Floor
    Madison WI 53703