Vision Zero

Vision Zero Logo

What is Vision Zero?

Vision Zero is a data driven strategy intended to eliminate traffic deaths and severe injuries on all roadways, bikeways and sidewalks. The City of Madison Vision Zero initiative strives to improve safety for everyone moving about the city, whether walking, biking, driving and riding transit; and to improve the identified high injury locations, all in an effort to prevent fatal crashes and severe injuries.

Safety starts with all of us.

How Does This Relate To You?

The core belief of Vision Zero is that death and injury on city streets is preventable. This approach to safety emphasizes smarter street designs that account for human error and education, data-driven enforcement and community engagement. With the Vision Zero approach City departments and residents work together to make city streets safer and meet the goal of zero deaths and serious injuries in Madison.

Madison Vision Zero Principles

  • Safety - Safety for all roadway users, including bicycle and pedestrian safety. One life lost on our streets is too many.
  • Equity - The City of Madison recognizes the disparity, racial and economic difference in neighborhoods and will focus on improving lower income community roadways included in the high injury network. Equity is a top priority for the City of Madison and will be at the forefront of discussions, actions and improvements. 
  • Data-Focused - Data will drive our focus on where to invest time and money to improve the highest injury intersections and roadways.
  • Accountability - The City of Madison will set clear goals and objectives, as well as engaging the community in outreach and collaboration to make Vision Zero a success.


Vision Zero Approach to Reduce Traffic Fatalities

  • Analyze Safety Data

    Vision Zero uses data to target improvements that will reduce crashes, save lives and address inequities experienced on the street related to crashes.

  • Education and Resources

    Additional information and links to safety videos, pedestrian and bicycle information, the traffic calming program and much more.

  • Engagement

    Community input is needed to create more comprehensive and inclusive strategies to improve street safety and allow us to learn from each other what is important for our streets.

  • Projects to Improve Safety

    Vision Zero focuses on creating a transportation system that is safe for all neighborhoods and for people of all ages and abilities, no matter how they travel.

News Releases

Vision Zero Quarterly Newsletter

Volume 1 (2022)Volume 2 (2023)Volume 3 (2024)
Issue 1 (Jan)Issue 1 (Jan)Issue 1 (Jan)
Issue 2 (April)Issue 2 (April)Issue 2 (April)
Issue 3 (July)Issue 3 (July)Issue 3 (coming soon)
Issue 4 (Oct)Issue 4 (Nov)Issue 4 (coming soon)


Archived City of Madison Vision Zero news releases

Citywide Blog Posts:

Fleet Services:

Madison Vision Zero, launched in 2020 by Mayor Satya Rhodes-Conway and certified by the Vision Zero Network in 2022, receives international award from the United Nations-affiliated Together for Safer Roads: Read the latest blog

Eliminating Traffic Injuries and Fatalities: All City of Madison employees must join Vision Zero for it to work! Previous Fleet Services blog from Nov. 9, 2021


Vision Zero Activities & Events:

New activities & events coming soon!

What are the next steps?

Implement the Vision Zero Action Plan

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