Vision Zero
Eliminating Traffic Deaths and Serious Injuries
Vision Zero is a data driven strategy intended to eliminate traffic deaths and severe injuries on all roadways, bikeways and sidewalks. The City of Madison Vision Zero initiative strives to improve safety for everyone moving about the city, whether walking, biking, driving and riding transit; and to improve the identified high injury locations, all in an effort to prevent fatal crashes and severe injuries.
Safety starts with all of us.
How Does This Relate To You?
The core belief of Vision Zero is that death and injury on city streets is preventable. This approach to safety emphasizes smarter street designs that account for human error and education, data-driven enforcement and community engagement. With the Vision Zero approach City departments and residents work together to make city streets safer and meet the goal of zero deaths and serious injuries in Madison.
Vision Zero Annual Events:
World Day of Remembrance for Road Traffic Victims
Week of November 9 - 15, 2026
The City of Madison, along with the Vision Zero Stakeholder Task Force, commemorated this global event with a week-long installation to remember victims and renew the call for support to eliminate serious and fatal crashes.
Honoring Lives, Investing in Safety: A Vision Zero Memorial Display
The Madison Vision Zero team invites you to visit a public installation at Burr Jones Park (1820 E. Washington Avenue) in observance of the World Day of Remembrance for Road Traffic Victims.
This global day of reflection honors those lost to traffic violence while advocating for essential changes to keep our streets safe. This year's theme is "Invest in Safety Instead of Speed."
Where to Find the Display
The memorial, set up right along the new E. Washington Avenue bike path adjacent to Burr Jones Park and along a portion of the Yahara River Parkway near the Yahara River Bike Path, demonstrates a real-world example of how Madison is actively investing in safe, protected infrastructure for all modes of transportation—whether you walk, bike, roll, or drive.
Safety Saturday
Join the Vision Zero Madison Team, along with many other City agencies and private organizations as they talk about safety topics from bicycle helmets to smoke alarms!
Parks Alive!
The Vision Zero Madison team is thrilled to attend the Parks Alive events every summer. Stop by to enjoy live music, activities and build communities!
Happening all summer long!