Vision Zero
Eliminating Traffic Deaths and Serious Injuries
Vision Zero is a data driven strategy intended to eliminate traffic deaths and severe injuries on all roadways, bikeways and sidewalks. The City of Madison Vision Zero initiative strives to improve safety for everyone moving about the city, whether walking, biking, driving and riding transit; and to improve the identified high injury locations, all in an effort to prevent fatal crashes and severe injuries.
Safety starts with all of us.
How Does This Relate To You?
The core belief of Vision Zero is that death and injury on city streets is preventable. This approach to safety emphasizes smarter street designs that account for human error and education, data-driven enforcement and community engagement. With the Vision Zero approach City departments and residents work together to make city streets safer and meet the goal of zero deaths and serious injuries in Madison.
Vision Zero Activities & Events:
World Day of Remembrance for Road Traffic Victims
Week of November 10 - 16, 2025
The City of Madison, along with the Vision Zero Stakeholder Task Force, commemorated this global event with a week-long installation to remember victims and renew the call for support to eliminate serious and fatal crashes.
This year's display is featured adjacent to the parking lot in Olbrich Park, at the intersection of Atwood Avenue and Walter Street.
Watch the full news conference
See photos from the press conference, and the display on Flickr
20 is Plenty - Neighborhood Program
Staff and community members recently celebrated the launch of the 20 is Plenty program citywide in our residential neighborhoods on Monday, July 21. 2021.
Resources:
- Press Conference (Mediasite/YouTube)
- News Release: 20 is Plenty Officially Launches in Madison
- Event photos on Flickr
Past Events
World Day of Remembrance for Road Traffic Victims
Week of November 11 - 17, 2024
The City of Madison, along with the Vision Zero Stakeholder Task Force, commemorated this global event with a week-long installation to remember victims and renew the call for support to eliminate serious and fatal crashes.
This year's display will be featured adjacent to the Capital City Trail along John Nolen Drive, near Lake Monona adjacent to the Lakeside intersection.
News Release: City of Madison Honors those Lives Lost due to Traffic Violence during Week prior to the World Day of Remembrance (posted 11/8/2024)
Press Conference (Friday, November 15 @ 10:30am)
Photos from the press conference on Flickr
Safety Saturday 2024 - Saturday June 8, from 8 AM - 1 PM
Join the Vision Zero Madison Team, along with many other City agencies and private organizations as they talk about safety topics from bicycle helmets to smoke alarms!
Parks Alive!
The Vision Zero Madison team is thrilled to attend the Parks Alive events again this season. Stop by to enjoy live music, activities and build communities!
Happening all summer long!
Vision Zero Holiday Tree - part of the Shine on Madison events
This annual 6 week event, brought to us by Madison BID, brightens the downtown area with festive displays, decorated holiday trees & much more!