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Event Marketing

Madison Parks staff organizes many events open to the community, including Movies in the Park, public input sessions, and volunteer cleanups. Promoting these events effectively is crucial for participation.

The Parks' website event calendar is a primary source for event information. Depending on the event's purpose, we may also use promotions such as news releases, flyers, posters, postcards, Facebook events, blog posts, banners and more. 

 

How to Submit an Event Marketing Request

  1. Open a new email to Parks PIO, ashea@cityofmadison.com
  2. Add subject as Event Marketing Request XXXX (name of event)
  3. Answer the questions - Who, Where, When, Why and How

  • Who?

    Who is the intended audience? Is this event for a specific neighborhood? What age range is appropriate for this event?  

  • Where?

    Where will this event be held -- include the address of the park or identifying landmarks such as "meet near the park identification sign." Is this an indoor or outdoor event? 

  • When?

    When will the event be held -- be sure to include the day of the week, and start and end times. 

  • Why?

    What is the purpose of this event? What should attendees or participants expect by attending? Detail any organizations or partners. 

  • How?

    How can people attend? Do they need to register in advance? If so, how? Include registration link, email and/or phone number -- ideally, at least two of the three methods. 

Partner & Permitted Event Guidelines

Periodically, a partner organization will ask Madison Parks to promote their event on social media or add the event to the Parks website. This does not include permitted events but is included below for reference. Please review these guidelines and contact Parks PIO with questions. 

Type of Event  Parks/City Website Calendar  Social Media  Guidelines  
Permitted events: (by Parks Special Events)Yes, by Parks Special Events staffNoMust select “Yes” for marketing assistance on the permit application
Parks Events: hosted or organized by Parks staff, such as conservation, recreation services, etc.Yes, send an email to Parks PIO answering the questions Depending on the scope of the audience, a Facebook event  is created by PIOMust be requested at least 2 weeks in advance, open to the public and Parks staff is the main organizer
Partner Events in a City park: not hosted by Parks staff and no permit is issuedNo. Typically a website event is not created. Check with Parks PIO for exceptions

Share an existing social media post created by the organization

Add an existing Facebook event to Madison Parks’ Facebook page

Free to attend, open to all, held in a City park and approved by Parks staff associated with the organization. 
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