Office of Public Information
The City of Madison Parks Division Public Information Officer leads the division's public communication through the Parks website, news releases, blog posts and social media.
Tell Our Story
- Collaborate with staff and volunteers to best tell our stories – using images with each season to bring Parks' unique and interesting stories to life
- Craft messages on trending topics using the tools currently available
- Tools include: website, news releases, social media, blog, photography and videos
Website
- Oversee, create and/or edit all of the Parks website content for the division (except OBG)– nearly 800 pages of content – Parks, WPCRC, golf, Goodman Pool, projects, special events, each park from A to Z, each amenity
- Create, edit and/or manage posted events, including public information meetings
- Interested in having your community event promoted? See Event Marketing
Media
- Write, edit and distribute news releases
- Respond to and facilitate media inquiries, working with content experts to craft or edit our messages
- Distribute “Madison Parks in the News” to all staff, BPC and MPF board
Social Media
- Madison Parks platforms: Facebook, Instagram and YouTube
- Oversee Golf Facebook and Instagram and WPCRC Facebook
- Create and oversee social media messaging, creating engaging stories and timely information
- Monitor activity and trends
Blog
- Write and edit stories and messages for Parks online blog
Photography & Videos
- Manage the Parks photo library
- Oversee Parks' photography contest
- Design and produce Parks' annual wall calendar
- Create and edit videos, work with the City’s Media Team to create videos
Annual Report
- Design and produce Parks annual report
Onsite Signage
- Create and/or review public-facing signage, event flyers and kiosks throughout the park system
- Often working with Document Services to create
E-News
- Create and distribute e-newsletters
- Subscriptions include: Parks news, Goodman Pool, golf, volunteer, winter activities, WPCRC
Editing & Writing
Need help crafting an email or message? I can often bring a fresh perspective. Let me help!