Marketing Toolkit
Branding
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Fonts & Colors
Brand fonts and colors, including Hex codes, CMYK, and Pantone.
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Logos & Usage
Official City logo standards, and downloads for City and department logos.
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Brand Guide
Printable brand guide with fonts, colors, and logo standards.
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GIS Map Standards
Guidelines for ArcGIS maps and apps.
Content Writing
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Plain Language
Guidelines for writing in language your audience can understand the first time they read or hear it.
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Gender-Inclusive Language
Guide for language and data collection that includes all genders. Part of the City's Inclusive Workplace Policy (APM 2-52).
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Text Format Guide
Standard formatting for dates, times, phone numbers, addresses, and prices.
Resources
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Digital & Print Materials
Design programs and other resources for creating marketing materials.
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Document Templates
PowerPoint templates, business cards, and letterhead.
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Photography
Find City-owned images, free photography resources, and photo policy.
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QR Codes
Guidelines for using QR codes appropriately and approved generators.
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Social Media
Social media accounts, policies, and support.
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Web & Marketing Tools
Web-based tools for marketing and communications.
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Web Tip Sheets
Guides for website content editors.
Contacts
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Document Services
Document Services produces documents, spreadsheets, presentations, marketing materials, and more.
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Media Team
The IT Media Team manages video production, photography, audiovisual services, meeting coverage, and digital signage.
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Printing Services
City employees can use Dane County Printing & Services for printing needs. They print business cards, envelopes, marketing materials, and more.
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Public Information Officers (PIOs)
The City's Public Information Officers (PIOs) communicate to members of the public, businesses, committees, elected officials, and the media.
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Web Team
The IT Web Team supports the City website, email lists, text messaging, and other web services.